Blog

Ideas, guides,
and updates.

·retargeting

Link Retargeting Explained: Turn Every Click Into a Customer

What if every link you shared could build a retargeting audience? Link retargeting makes it possible — here's how it works, why it matters, and what to watch out for.

·email

How Short Links Supercharge Your Email Marketing Campaigns

Long URLs break in email clients, hurt deliverability, and make tracking a mess. Here's how short links solve all three — and what best practices actually look like.

·branding

Branded Links vs Generic Short URLs: Which Converts Better?

link.yourco.com/sale vs bit.ly/3xK9f2 — the difference isn't just aesthetic. Here's what the data says about trust, clicks, and brand consistency.

·tips

10 Link Shortening Mistakes That Kill Your Click-Through Rate

Most people treat URL shortening as an afterthought. These ten mistakes are quietly costing you clicks, trust, and data.

·marketing

Why Short Links Matter More Than Ever in 2026

Long URLs are ugly, hard to share, and kill engagement. Here's why short links are essential for modern marketing — with data, examples, and practical advice.

·qr-codes

The Complete Guide to QR Codes for Marketing in 2026

Everything you need to know about using QR codes effectively — from design best practices to tracking scans and avoiding common pitfalls.

·analytics

Link Analytics Explained: What Your Click Data Is Telling You

Learn how to read your link analytics dashboard and make data-driven decisions about your marketing strategy.

·comparison

bah.is vs Bitly: Why We Built a Better URL Shortener

Bitly charges $348/year for basic features. We built bah.is to prove short links should be free, fast, and ad-free.